No other generation demographic spends more and has more to spend. Yet, only 5% to 10% of marketing dollars target Baby Boomers. Advertisers don’t get it. In fact, they not…
I’m 62 and I have a friend. I know, both facts seem unlikely but they’re true. He’s an ex-motocross racer, a black-belt at Taekwando and runs a tattoo shop here…
We all know that some traits can skip a generation, so it’s no big surprise to find that GenZ has much in common with the Baby Boomers, who are mostly…
With so many people starting up new enterprises and business …they forget, put off, or diminish marketing to their demise. If you don’t get it out there and make people…
There is a growing mutual need between companies, startups, and small/medium enterprises that can't afford to employ full time accomplished professionals and those very professionals who are entering their third…
By Bill Taylor Is the torch still burning? Nearly sixty years ago, Senator John F. Kennedy made an overnight stop at the University of Michigan during the presidential campaign that…
Life in Limbo? How to Survive Change & Transition. In this guest blog. Power of Purpose author Richard Leider offers supreme insight to avoiding the limbo we can fall into…
If it can happen to him, it can happen to anyone. Despite a distinguished and highly successful career Ray Suarez, like many older workers are challenged to reinvent himself to…
Lou Bigliardi has changed lanes more than once since he was able to take early retirement. He needed something more than a multi-decade vacation (traditional retirement). Instead, he has evolved,…
Crisis brings on change and change requires change within us to not only survive but thrive. It requires a change of mindset and as Dr. Jann Freed asserts, it means…