marketing Archives

Understanding & Profiting from the Baby Boomer Market

No other generation demographic spends more and has more to spend. Yet, only 5% to 10% of marketing dollars target Baby Boomers. Advertisers don’t get it. In fact, they not…

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July 30, 2020

Miscellaneous

Guest Blog: Don’t Judge Me by my Tats (or my wrinkles)

I’m 62 and I have a friend. I know, both facts seem unlikely but they’re true. He’s an ex-motocross racer, a black-belt at Taekwando and runs a tattoo shop here…

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July 22, 2020

Miscellaneous

Market or Forget it!

With so many people starting up new enterprises and business …they forget, put off, or diminish marketing to their demise. If you don’t get it out there and make people…

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July 9, 2020